Make the Difference

Make the Difference – Charity Day Campaign

For this campaign, CNStudio created a warm, heartfelt visual identity that links handcrafted amigurumi characters to the values of comfort, safety, and belonging for children in need. The concept centres around the idea that small acts of kindness can make a meaningful difference, expressed through the inviting presence of crocheted animal teddies.

The poster design combines photorealistic 3D illustrations with playful, hand-drawn doodles to evoke a sense of childlike joy and community. A neutral background and soft studio lighting ensure the teddies remain the focal point, while the typography communicates an approachable yet purposeful tone.

The call-to-action, “Join our events”, encourages active participation, reinforcing the message of collective impact. By blending design, storytelling, and emotional resonance, CNStudio delivered a campaign that not only captures attention but also inspires generosity and connection.